DIGITAL MARKETING MANAGER

The trainee should be responsible for maintaining a brand’s online presence and sales by working on various marketing campaigns. Their duties include researching, strategizing with other professionals and creating content for successful campaigns.

Specific Responsibilities

1. Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns.

2. Design, build and maintain our social media presence.

3. Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

4. Identify trends and insights, and optimize spend and performance based on the insights

Brainstorm new and creative growth strategies

Plan, execute, and measure experiments and conversion tests.

5. Collaborate with internal teams to create landing pages and optimize user experience.

6. Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

Instrument conversion points and optimize user funnels.

7. Collaborate with agencies and other vendor partners.

8. Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Technical Skills and Competencies
1. Strategic thinking

2. Data analysis

3. Social media marketing

4. Email marketing

5. Communication Skills

6. Adaptability and creative problem-solving

Mid Career Grant