MARKETING DIRECTOR

Roles & Responsibilities

Key Responsibilities

• Manage the implementation of the marketing and communication strategy .
• Develop and manage all digital communications including social media; build our social media following across all relevant platforms.
• Liaising with suppliers (printers, designers, distribution agencies) to ensure projects are executed and delivered within deadline.
• Monitor, review and report on all marketing activity weekly.
• Manage the marketing budgets ensuring all project components are delivered on schedule and on budget.
• Copywriting for all promotional collateral, including advertising and copy for external communications.
• Manage and coordinate all marketing and promotional staff.
• Act as liaison for contracted Public Relations agency, providing the link between the fair and the agency, supplying appropriate promotional content on request.
• Support in the development and management of collaborative partnerships and sponsorships, including the execution of deliverables.
• Secure and manage media partnerships, including the execution of deliverables.
• Managing effective distribution of marketing materials, both print and online.

Key Selection Criteria

• Minimum Bachelor's Degree in Business or Marketing, or other related discipline.
• Minimum of 6 years’ experience in marketing.
• Demonstrates experience in marketing and communications strategic planning and campaign delivery.
• Strong understanding of social media and digital marketing; including digital content creation and storytelling.
• Excellent written communication skills with the ability to write for different audiences.
• Excellent attention to detail and accuracy particularly in relation to proofreading.
• Confident with strong interpersonal skills and excellent verbal communication skills.;
• Strong planning and time management skills, with the ability to manage competing tasks and work under pressure.
• Ability to work independently and take direction as required.
• Excellent interpersonal, communicative, consultation, and negotiation skills, with an interest in FinTech.
• Disciplined and resourcefulness, with the ability to think laterally and solve problems creatively
• Proficient in Microsoft Excel, Word, and Outlook.
• Strong understanding and experience in managing budgets.