Social Media Executive (Content & Photography)

Role Objective

To plan, create, and execute engaging social media content that builds brand awareness, supports marketing campaigns, and drives customer engagement. This role includes hands-on photography, basic video content, and regular posting across key social media platforms.

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Key Responsibilities

Social Media & Content

• Plan and manage daily content for social media platforms (e.g. Instagram, Facebook, TikTok)

• Create engaging posts, captions, stories, and short-form content aligned with brand tone

• Schedule and publish content according to the marketing calendar

• Monitor comments, messages, and basic community engagement

• Track content performance and prepare simple monthly reports

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Photography & Visual Content

• Take food, beverage, outlet, and lifestyle photos for social media use

• Conduct simple on-site photo shoots at outlets or brand events

• Perform basic photo editing (lighting, colour correction, cropping)

• Ensure all visuals follow brand guidelines and visual standards

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Campaign & Team Support

• Work closely with Marketing, Operations, and Outlet teams

• Support promotions, new product launches, and brand campaigns

• Assist with short video content (Reels, TikTok, simple edits) when required